THE SHIFT IN PHILIPPINE BPO: BEYOND THE CAPITAL: THE RISE OF RURAL OUTSOURCING

When people think of outsourcing in the Philippines, what usually comes to mind are high-rise buildings in Metro Manila. But the reality is shifting. More and more businesses now outsource in the Philippines by expanding to smaller cities and countryside—a trend known as the rural shift in outsourcing.This movement is more than just geographic—

When people think of outsourcing in the Philippines, what usually comes to mind are high-rise buildings in Metro Manila. That picture is evolving. A growing number of companies now offshore work in the Philippines by expanding to smaller cities and countryside—a trend known as the rural shift in outsourcing.This movement is more than just geograp